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Founder’s Corner #1: May The Support Be With You
In honor of Thunder’s first newsletter, I’m devoting my first Founder’s Corner post to something I often tell people who are starting their first business (I think there’s a theme emerging here). When...
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Spring Cleaning Your Website: 5 Minimum Effort, Maximum Effect Resolutions
This Sunday, most of the country (except those pesky Zonies) will celebrate one of my least-favorite holidays: Daylight Saving Time. While I’m mostly bummed about losing an hour of sleep, there is a...
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Put a Spring in Your Step With a Social Media Sweepstakes
Is your business’s social media presence feeling a little stale? Maybe you have a decent amount of fans and followers, but very little interaction? One of the best ways to pump some life into your...
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6 Seconds of Fame: 11 Ways Brands are Using Vine to Break Through the Clutter
In January, Twitter launched an awesome app called Vine, and it’s slowly becoming our go-to visual sharing service (sorry Instagram!) of choice. Vine lets you create 6 second videos that continuously...
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A Look into Productivity Evangelism at Thunder | Here’s How We Sprang Into...
Just in time for spring, the theme for Thunder’s blog this month is cleaning out and springing forward. In the spirit of “breathing new life into work,” we launched an “internal cause” of productivity...
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Code, Content & Cat Memes | Wordcamp San Diego 2013
It was a beautiful day to be at the Thomas Jefferson School of Law in downtown San Diego for WordCamp. Web developers, designers, bloggers, and consultants mingled around the modernist lobby of the...
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Spring Into Your Customers’ Open Hands: Matching Mobile Content to Customer...
If there’s one catchphrase internet marketers are sick of hearing about by now, it’s content marketing. And if there’s a second catchphrase, it’s mobile marketing. And if you’ve been following our...
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Founder’s Corner #2: Five Things I Can Do Right Now
Building a business or accomplishing anything takes focus. It also takes ongoing work. Sometimes the reality of ongoing work can take over and we lose focus. Personally, I know this has happened when...
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Mozinar Recap: Using Instagram to Promote Your Brand and Increase Site Traffic
Have you ever wondered how your business or client could be using Instagram as part of their marketing strategy? Well then hopefully you were able to attend my Mozinar today hosted by SEOmoz, but if...
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Cracking the Code: Using Facebook Graph Search to Inform Your Content
In January 2013, Mark Zuckerberg announced Facebook’s newest feature: Graph Search. While these new changes will affect how users search on Facebook, they also distinguish the social media giant from...
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Big Data: How Smart Companies are Transforming Marketing Strategies
I’m sure you’ve heard of Big Data before, but besides looking up its meaning on Wikipedia, how far did you go to understand why it’s actually really important for you and your business? The web is...
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Devil’s in the Data: Scientists of Search Trading Cards
When we first started brainstorming content for our “Science of Search” month, I couldn’t stop thinking about the scientists that made these analyses and strategies possible. Without them, we’d just...
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Apartment Internet Marketing Conference Recap | SEO for Creatives
On Tuesday April 30th, I had the pleasure of presenting on Creative SEO at the 2013 Aim Conference. Given our experience in the multifamily industry, we are very familiar with creating compelling...
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Offering Us Everything, Preventing Us from Nothing: The Future of Search and...
The technology powering the devices we have used to connect, share and entertain ourselves over the last 10 years has been moving at lightning speed. The decade that saw the introduction of the smart...
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Maximizing Campaign Profitability at Thunder SEO
Back in February, we conducted a thorough internal time audit of how everyone at Thunder spent their on time on Thunder, clients, campaigns and nearly everything in-between. The goal was to determine...
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Founder’s Corner #3: Ask For Help
With the monthly newsletter deadline getting closer, I was sorting through several ideas for May’s Founder’s Post. From thoughts on volunteering, to the impact of well-organized meetings, I was...
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Thunder Thoughts: How We Search
In case you haven’t noticed, the theme for our blog last month was “Science of Search.” Throughout April, we explored marketing opportunities with Facebook Open Graph, defined big data and showed how...
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It’s Magic! Automating Your Reports With Google’s API
If you work in the search marketing industry, you have to prove to your clients that they are getting results, and you don’t want the only metric to be rankings. However, that probably means there are...
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Measuring What Matters: What’s the Real ROI of Social Media?
Social media is still grossly misunderstood by marketers and executives. I believe we’ve all seen wide variations in how well a company understands the impact of social media on their marketing and,...
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Evaluating Campaign Success with UTM Parameters
In a world full of endless data and information, it’s sometimes difficult to wrap our heads around measuring what matters. Clearly, Albert was onto something. Image: The Lepolas For a free tool,...
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